Allure: I-Line Whiskey Eyeliner

Honestly, the sky is the limit because this gel pencil gives you options. Unlike hard, waxy pencils, which require precision, or liquid liner, which dries mercilessly fast, this formula can be easily tweaked and it's waterproof.

December 13, 2018 — Afterpay Integration

Best Face Forward, USDF Connections Magazine

What do you have in common with dressage stars like Laura Graves or Lisa Wilcox? More than you might think.

Because when it comes to good grooming, we know how to devote hours before a show to assuring that our horses look their very best, from their button braids to their gleaming coats. But what these and other award-winning equestrians understand is how presenting a finished appearance isn’t just about the horse: It’s about putting her best face forward, too.

By L.A. Sokolowski

SWAAY - Beach Bag Summer Essentials

Summer is here and we’re looking forward to long days of sun and hanging by the pool. So we must be mindful of the fact that our skin is a sensitive creature and especially under the harsh summer sun, we need to take care of it.

Swaay highlighted essentials that will get you through the heat feeling fresh and fabulous – and they’re all founded by women who have been in your shoes.

Read what Amy Corcoran had to say about our Blush+Glo, a perfect summer glow-to


Small Changes That Make A Big Impact For Animal Rights

The Holderness Family’s “Christmas Gift Ideas”

The Holderness family has been dancing in pajamas and singing during snow days for years — but last year they hit the record button on the camera and published their goofy video on YouTube. Penn, Kim, Lola, and Penn Charles continue to make hilarious videos around tent-pole events and circumstances most families face.
December 15, 2016 — Carole Ann Bell