Eyes

‎ Collection

View all
New
Level Up Multi-Dimensional Liquid Eyeshadow
$ 24.00
North Star Moondance Twilight
I-Line 24-7 Gel Eyeliner
$ 19.00
Heaven's Door Black Magic Peacock Whiskey Olive Storm Night Fever In The Navy 24 Karat Totally Titanium Platinum Blonde Fountain Blue + 9 more
Golden Hour Eyeshadow Palette
$ 36.00
Shadow Stx 24-7 Eyeshadow
$ 22.00
Midnight Marathon All Day Latte
Hi-Def Mascara
From $ 24.00
Finish Line 24-7 Liquid Eyeliner
$ 16.00
New
Level Up Multi-Dimensional Liquid Eyeshadow Duo
$ 39.00
North Star & Moondance Moondance & Twilight Twilight & North Star
Level Up Trio | Holiday Set
$ 54.00
I-Line Set of 3 Cool | Holiday Set
$ 34.00
I-Line Set of 3 Warm | Holiday Set
$ 34.00
Our beauty quiz is here!

Find your dream

‎ beauty routine

Get a free Finish Line Liquid Eyeliner when you complete our quiz!

We've created an easy & effortless personalized beauty routine to get your ideal look in under 2 minutes!

Take Beauty Quiz

We Are Proud To Be

BFR Beauty Blog

Finding the RIGHT,

‎ products is EVERYTHING

Now I find myself in a new phase of life. I am in my mid-50’s, a widow with one child in college and another one there soon. Being in between jobs, I have a lot of time on my hands...

Read More

Get Social With Us

Follow us @beautyforreal and get updated on the latest trends.