Beauty For Real's Founder, Leslie Munsell is a world-renowned makeup maverick, innovator, pioneer, and all around #girlboss. In working with so many unique women from all walks of life, she has had a front row seat to what women really need. These women wanted to be heard. Leslie listened. One thing struck a cord —  women were overwhelmed by the massive selection of makeup in the market. This is what inspired her to create Beauty For Real, a brand that fills the gap through expertly curated high-performance beauty essentials that get the job done.


With over 25 years of experience as an editorial makeup artist, Leslie’s impressive career spans from working with the biggest names in the ad and fashion industry; Patrick Demarchelier, Tom Munro, Giorgio Armani, and Roberto Cavalli to name a few, and contributing to publications such as W Magazine, Allure, Harper’s Bazaar, InStyle and Oprah.“Beauty For Real is a carefully chosen product selection of high performing items that women can use every day to easily and effortlessly look their best,” Leslie says “It’s the ultimate in beauty for the active woman on the go and in-the-know.”

BFR is Leslie’s passion project. From formula to product packaging, she is diligently on duty making sure that every little detail is purpose-driven and perfected to a T. A fierce advocate for everyday beauty, you can find her empowering women and making the world, well, a prettier place.