NEW I-LINE | EYELINER

SAME FORMULA,
DIFFERENT LOOK

Waterproof gel eyeliner that delievers
intense 24-hour wear.

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CUSTOMER FAVORITES

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Hi-Def Mascara
From $ 19.00
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MVP | Tinted Moisturizer + Concealer
$ 34.00
Fair 1Medium 1Medium 2Medium 3Deep 1Deep 2+ 3 more
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Lip Revival | Tinted Lip Balm
$ 14.00
ALI - Warm Beige NudeALLISON - Coral PinkDEBBIE - Soft Pink NudeHANNAH - Sheer Terra CottaJJ - Pink ShimmerKASEY - Clear RoseKERENSA - Bronze ShimmerLAURA - Tawny Rose ShimmerSINEAD - Sheer Red+ 6 more
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I-Line | 24-7 Gel Eyeliner
$ 16.00
Peacock ⠀Olive ⠀Storm ⠀
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I-Line | 24-7 Gel Eyeliner
$ 16.00
Black Magic - Black MatteNight Fever - Black With Rose Gold SparklesJade - Rich Teal With Gold ShimmerFontaine Blue - Electric Aqua BlueIn The Navy - Dark Shimmery Blue24 Karat - Metallic GoldHeavens Door - Rose Gold Pink ShimmerTotally Titanium - Striking Silver MetallicChampagne Buzz - Golden Blonde ShimmerPlatinum Blonde - Powerful Platinum MetallicWhiskey - Brown Copper ShimmerStorm - Shimmery GrayChocolate Fix - Warm Brown Matte+ 10 more
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Lip Gloss + Shine
$ 18.00
Starlust - Champagne pink metallicDream On - Sheer metallic nudeRebel Rebel - Deep maroon metallicSugar Plum - Sheer deep berry sparkleNudist Gloss - Beige nude pinkKiss Me Gloss - Honeysuckle pinkLighthearted - Gloss light bare pinkD-Light - Bright sheer pinkTurned On Gloss - Neutral roseBronzed Gloss - Warm nudeSunlight - Pale gold shimmerOrange Rush - Bright coral orangeLight My Fire Gloss - Opaque every day red+ 10 more
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I-Line | 24-7 Gel Eyeliner Trio
$ 32.00
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Cruelty-Free Makeup Brush Set
$ 49.00 Sold Out
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D-Fine Lip Liner Pencil
From $ 16.00
NeutralNeutral LightNeutral DeepSet Of All Three+ 1 more
Golden Hour

Infused With Mango Butter And Vitamin E

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MVP Tinted Moisturizer + Concealer

Long Wear Coverage With SPF 25 Protection

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Blush + Glo Highlighter

Blends Perfectly Into Your Skin

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BFR BEAUTY BLOG | REAL NEWS

THINK YOU'RE TOO OLD TO WEAR EYELINER?

Not sure which type to choose.
Read on for answers...

Read more
Your Lips Deserve this

LIP COLLECTION

Hydrate & define with BFR's lip essentials. 

Shop Lips
$34.00

MVP TINTED MOISTURIZER + CONCEALER

MVP Perfect + Protect Tinted Moisturizer is a miracle 5 in 1 complexion perfecter providing long wear SPF 25 mineral-based broad-spectrum protection.

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WHAT OUR CUSTOMERS HAVE TO SAY.
LOVE IT!

MVP has great coverage. Great color. AND SPF 25. LOVE LOVE LOVE!
— Harper
BEST EYELINER!

I FINALLY found THE best smudgeproof eyeliner!!! I'm soooo happy I found this eyeliner.
— Analiza
BEST BLUSH EVER!

My makeup bag has been reduced to ONLY BFR products. I could not possibly love this blush more.
— Jody
IT’S A WINNER!

Is it the formula? Is it the applicator? Not sure but whatever it is, it works. best mascara ever.
— Steph

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