Spring cleaning isn’t just for your closet—it’s time to refresh your beauty routine too! If your makeup bag is overflowing with half-used lipsticks and mystery powders, or if your mascara has been hanging around longer than some of your relationships, it’s time for a reset. Expired makeup can lead to breakouts, irritation, and even infections (yikes!), so let’s make sure your products are fresh and your glow is flawless.

Not sure what to toss? Here’s your cheat sheet:

  • Mascara & liquid eyeliner: Toss after 3 months (bacteria love these!).
  • Foundation & concealer: Good for 6–12 months (if it smells funky, it’s time to let go).
  • Lipsticks & glosses: Last 1–2 years (but if it’s drying out or smells weird, say goodbye).
  • Powders & eyeshadows: Can last 2+ years, but if they develop a film or a strange odor, it’s time to ditch them.

Fun fact: According to a study, 70% of people admit to using expired beauty products. If you just looked at your makeup drawer in horror, don’t worry—you’re not alone. But trust us, your skin will thank you for the upgrade.

And let’s not forget your brushes! They might not have an expiration date, but if they’re caked in old product and haven’t been cleaned in months, they could be doing more harm than good. Dermatologists recommend washing foundation and concealer brushes once a week, and eye brushes every two weeks to prevent bacteria buildup and keep your skin happy. Think of it this way: would you reuse the same dirty fork for every meal? Didn’t think so.

Staying on top of your beauty routine has never been easier. With Beauty For Real’s Subscription Program, you’ll never forget to replace your essentials. Your must-have products—like Hi-Def Mascara, I-Line 24/7 Eye-liner, Golden Hour Eyeshadows, Shadow Stx, or Lip Gloss + Shine—will be delivered straight to your door right when you need them. Plus, as a subscriber, you’ll save 25% on every product, so keeping your beauty routine fresh has never been smarter or more affordable. No more guessing, no more expired makeup, just fresh, clean beauty on autopilot.

So, take this as your sign to declutter, clean those brushes, and refresh your beauty lineup. A little spring cleaning now means clearer skin, better makeup application, and a beauty routine that’s as fresh as the season itself. And hey, if you need an excuse to shop for new beauty must-haves—this is it.

March 10, 2025 — Christelle Davin

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