Waterproof Essential
Waterproof gel eyeliner that delivers intense 24-hour wearable color. This blendable gel eyeliner with conditioning Vitamin E wins the award for the smoothest glide and longest wear.
No sharpener is required, just rotate to propel the product for simple and versatile application and precise lines.
Storm: Shimmering Pewter Gray
Olive: Warm Olive Green with Gold Shimmer
Peacock: Rich, Brilliant Blue
Beauty Is you
Beauty At Every Age
We are challenging traditional beauty standards and social media expectations by using non-traditional beauties of all ages to represent a realistic vision.
Our Mission
.Our mission is to unify product performance and purpose with ease of use for every women regardless of age, ethnicity or background
Clean Formulas
Our clean, custom formulas and functional, multi-purpose packaging are expertly developed to keep up with you. High-performance results that last.